【商業智慧】庫克指蘋果的核心基因在於專注於做好一件事情 Tim Cook points out that Apple's core DNA lies in focusing on doing one thing well
蘋果行政總裁庫克曾言道：「你只能把一些事情做得很好，其他事情就得放棄。」對於想要成功的人而言，專注於一件事情非常重要。有時候，一切都取決於做出這個選擇。
對比蘋果和三星的營運策略，三星的產品線非常廣而蘋果旨在生產出各類別中最好的產品，而且希望每次的產品都能重新定義該類別。
正如庫克所指，蘋果的基因就是熱烈追求提供世界上最好的產品。這不單是要好產品，也不是大量產品，而是絕對最好的產品。
有些才華和技能兼備的人，往往因為缺乏專注，或專注於生活中錯誤的事物，而最終黯然消失在人群中，企業亦然。蘋果之所以特別，是因為蘋果的核心基因和管理層都專注於正確的事物，並對其他事物說「不」。
在當今競爭激烈的商業環境中，專注是成功的關鍵。只有專注於做好一件事情時，才能投入更多的時間、精力和資源來實現卓越。當你分散注意力，試圖做很多事情時，你可能只會碰觸到表面，無法取得真正的突破。
蘋果公司的成功就是一個典範，他們專注於創造世界上最好的產品，而不是隨意推出大量的產品。這種專注帶來了創新和卓越，使得蘋果成為了行業上全球的領導者。
Apple CEO Tim Cook once said, "You can only do a few things great, and you have to pass up on all the others." For those who want to succeed, it is crucial to focus on one thing. Sometimes, everything depends on making that choice.
Comparing the business strategies of Apple and Samsung, the breadth of Samsung's product line is astonishing. In contrast, Apple aims to produce the best products in each category and hopes to redefine the category with each product.
As Cook pointed out, Apple's DNA, the thing that drives them, is a passionate pursuit of the best products in the world. Not just good products, not a large quantity of products, but absolutely the best products.
Many talented individuals who possess multiple skills often disappear into the crowd because of a lack of focus or focusing on the wrong things in life. The same goes for companies. Apple stands out because its core DNA and management focus on being focused on the right things and saying "no" to other things.
In today's fiercely competitive business environment, focus is the key to success. Only by focusing on doing one thing well can you invest more time, energy, and resources to achieve excellence. When you spread your attention and try to do many things, you may only scratch the surface and fail to make real breakthroughs.
Apple's success is a prime example. They focus on creating the best products in the world rather than releasing a large number of products indiscriminately. This focus brings innovation and excellence, making Apple a global leader.