【行業數據】LinkedIn研究：逾六成受訪專業人士認為，公司的價值觀與自己相符非常重要 LinkedIn research finds over 60% of surveyed professionals believe that it is crucial for a company's values to align with their own

近年全球職場面臨巨大的轉變，自疫情開始，員工關注的不僅是如何工作，而是為甚麼而工作。因此，愈來愈多專業人士傾向效力那些與自己價值觀相同的企業。

根據LinkedIn最新研究報告顯示，在全球約1萬位受訪者當中，英國、法國、德國和愛爾蘭有超過68%的受訪專業人士認為，公司的價值觀與自己相符非常重要，而在美國和巴西的比例更分別達到87%和85%。眾多價值觀中，工作和生活平衡（Work-life balance）、職業發展與學習（Career growth and learning）、多元化（Diversity）和包容性（Inclusion）在受訪者眼中最為重要。

目前的經濟環境會引致高生活成本和裁員風險，但即使如此，仍有超過一半（59%）的受訪專業人士表示，他們不會為價值觀與自己不符的企業工作，甚至加薪亦未能挽留他們（55%）。在歐洲，更加有近9成Z世代和千禧一代表示，他們會為了在更符合自己價值觀的地方工作而放棄目前的工作。
隨著Z世代即將成為職場上最大人口比例，企業領袖不能忽視這一趨勢。儘管薪金對求職者來說是重要的，但公司的價值觀亦逐漸成為決定性因素，員工希望在一個會在乎他們所關心的事情的企業工作。

相信不少公司開始關注到這一點，所以在LinkedIn上，會引述企業價值觀和文化的入門級職位廣告，在過去兩年間上升了154%，反映勞工市場供不應求，以及企業價值觀對年輕一代日益重要。而相比兩年前，如果職位廣告的內容有提及文化、靈活性和福利等價值觀，其點擊率則增加近三倍，而申請率亦上升近兩倍。

企業家Paul Polman曾言道：「聰明的高級管理層和企業家正致力建立一個鼓勵嘗試、誠實和有使命感的公司，迎合這個職場趨勢，從而吸引人才。」企業要明白，現今的求職者不僅尋求薪金，還有工作意義。在未來幾年，相信以員工價值觀為先的公司可望繼續蓬勃發展。

The world of work has undergone significant upheaval in recent years. From the COVID-19 pandemic to ongoing economic uncertainty, people are now questioning not only how they work, but also why they work. This shift has led to a growing desire for professionals to work for companies that align with their values.

According to new research from LinkedIn, over two-thirds (68%) of workers in the UK, France, Germany, and Ireland consider it essential to work for companies that share their values. This number rises to 87% for workers in the US and 85% in Brazil. Work-life balance, career growth and learning, and diversity and inclusion are among the most important values for people.

Even in the current economic climate, where higher costs of living and potential layoffs are impacting many, over half (59%) of European professionals say they wouldn't work for a company that doesn't share their values, and not even a pay rise would change their minds (55%). The shift towards valuing company values is being driven by younger generations. Nearly 9 in 10 Gen Zers and Millennials in Europe say they would leave a job to work somewhere that better matches their values. 

As Gen Zers are set to become the largest demographic in the workplace by the end of the decade, business leaders cannot afford to ignore this trend. While salary is always going to be important to job seekers, company values are increasingly becoming a deal-breaker. People want to work for companies that care about the same things they do and are not willing to compromise on what matters most to them.

As a result, companies are taking note. Entry-level job ads on LinkedIn that reference company values and culture have increased by 154% over the past two years, reflecting the tight labour market and the growing importance of company values for younger generations. Job ads mentioning values like culture, flexibility, and well-being now receive nearly three times more views and twice as many applications as they did two years ago.

In the words of business leader Paul Polman, "The smartest C-suites and entrepreneurs are flipping this into an opportunity by striving to build courageous, honest, and mission-driven companies which will attract, retain and motivate the best people, and thrive as a result." Today's job seekers are looking for workplaces that offer meaning and purpose in addition to a paycheck, and companies that prioritise their employees' values will be the ones that thrive in the years to come.